About us
ABOUT US
Shaping our botanical future
In a world where plant diversity is threatened,
our community of plant enthusiasts is growing
to share knowledge and preserve our green heritage.
Explore New Plant Varieties
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Start with the plant – discover what it needs and provide the best care.
Transforming the way we connect with nature.
Join us on this journey.
Meet our botanical experts
Passionate professionals nurturing our growth
Tony Fred
Chief Executive Botanist
Founder and chief visionary, Tony is the driving force behind the plant database. He loves to keep his hands full by participating in the development of the platform, marketing, and enhancing user experience strategies.
Mich Stark
Chief Data Officer
Mich is passionate about plants and technology. With years of experience in horticulture and data management, he has been instrumental in developing our extensive plant database.
Aline Turner
Chief Botanical Officer
Aline is a dedicated plant lover who inspires others to cultivate their green spaces. She leads workshops and engages with our vibrant community of plant parents.
Iris Joe
Chief Financial Botanist
Iris, with her international experience, helps us analyze plant data and improve our offerings. She is determined to drive success and delivers her professional acumen to elevate the company to the next level.